While their emergence as consumers is still evolving, there’s no denying the next generation’s staying power as an influential market. With an estimated buying power of $143 billion in the United States alone, Gen-Z shoppers are a highly coveted demographic for retailers.

For decades, malls have served as a one-stop shop for consumers to flock and frequent, taking advantage of all the deals every store and outlet has to offer. Despite the many obstacles malls have had to hurdle in over the years and in regards to the pandemic, their importance hasn’t waned either.

Any person who’s spent time in a hospital, whether as a patient, visitor or an employee, knows how stressful of an experience it can be. In a place where time is always of the essence, finding ways to optimize time and efficiency continues to be a top priority for hospitals all around the world. 

From advertising opportunities to improving user experience, QR codes have emerged as an essential content component  for any digital signage display. With the scan of their smartphone, a user can download a restaurant menu, receive exclusive discounts from their favorite retail store, or follow a museum on social media.