American Dream

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American Dream, the unrivaled destination for style and play, opened in October 2019 and partnered with Oppna Digital for both kiosk and mobile navigation.

American Dream offers many experiences throughout its property in East Rutherford, NJ and wants to ensure their guests can seamlessly navigate the three million square feet of retail and entertainment space.

Oppna Digital consulted with, designed and installed a custom wayfinding solution. The application can be found on more than 100 kiosks sprinkled throughout the property in easy-to-find locations where guests are able to easily map to any destination, offer feedback and even take the navigation with them via QR code scan to their mobile device. For consumers that desire to plan their visit in advance, that same Oppna Digital custom mapping solution is also accessible on the American Dream website.