The typical IKEA store houses 10,000 products and its stores are laid out in a way to weave consumers through a maze of rooms showcasing collections of furnishings. The IKEA store in Dubai, UAE was desirous of a way to engage their customers via interactive wayfinding, allowing shoppers to locate departments, as well as specific products.

Oppna Digital went to work to design a solution that would enable the thousands of products to be searchable individually, by category and by department. Additionally, the design was to remain consistent with the IKEA look and feel.

Today, several personalized wayfinding kiosks are found throughout the Dubai store location and offer shoppers the ability to access information in multiple languages.