Empresas Fonalledas Inc (EFI)

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One island. Two malls. One solution.

Plaza Las Americas includes two million square feet of space containing 300+ stores, an office tower, 50 fast food establishments and restaurants, 15 movie theaters, and a weekly calendar of fairs, events and entertainment activities. Plaza Del Caribe is the largest mall in southern Puerto Rico with 140 stores with three anchor stores, 10 screen cinema, nearly 20 dining locations, a carousel and other entertainment.

EFI has had a long and fruitful relationship with Oppna Digital that began with development of a native mobile app that allows visitors to access information from the palm of their hand for both malls and today has well over 100,000 downloads. The technology incorporates both guest and employee access, allowing EFI to deploy targeted promotions, offers and events to shoppers and tenant employees.

Oppna also developed entirely redesigned websites for the two malls with key functionality focused on shopping, dining and entertainment in the venues, plus some unique features, such as fashion trends with integration of inventory management allowing shoppers to search the malls’ products. The latest project was placing large kiosks throughout both malls with an advertising/wayfinding blend that includes product-level search and navigation.

No matter through which channel the content is delivered at these two EFI malls, it is accessible in both Spanish and English using a single content management system.