Wayfinding Solutions Specially Customized for Airports & Transit Providers
It’s hard to think of a space that needs wayfinding more than a transportation terminal. Effective wayfinding and memorable graphics are a big part of keeping passengers happy.
Many travelers arrive at the terminal with limited time before boarding. Others arrive with extra time to have a cocktail and find a good book or neck pillow before boarding. And some travelers have no choice but to spend hours wandering due to a missed connection or schedule delay. No matter the circumstances, what they all have in common is the need to navigate a bustling terminal with the least amount of frustration.
Here are just a few of the advantages interactive wayfinding can provide.
Improve Traffic Flow
Our wayfinding solutions will help you gain insight into traveler volume and flow patterns, as well as minimize congestion by optimizing routes and providing integrated access to wait times, schedules, and wayfinding information for passenger navigation apps.
Drive Traveler Spending
Looking for more ways to spread brand awareness and promote local businesses? Wayfinding software will create more awareness and highlight the availability of on-premises shops, restaurants, lounges, and other points of interest to motivate and increase passenger spending.
Our wayfinding solutions can seamlessly integrate with transportation-specific applications for schedules, arrivals, departures, as well as any other third party application with an API for you to offer seamless experiences for your guests.
They can also provide a single source of mapping data for both travelers and staff alike.
Incorporating digital advertising into your indoor or outdoor wayfinding solution provides new revenue-generating opportunities. Guests will appreciate convenient access to what’s going on throughout the terminal, such as restaurant specials, store promotions, events, and more.
Our custom content management system makes it easy to upload and schedule new information to display on applicable screens.
Smart Search Function
Users can search for all points of interest, including gates/platforms and terminals, restrooms, food and beverage locations and parking, among other resources.
Dynamic Mapping Options
Once a destination has been selected, an animated map and clear instructions guide the way. All directions are based on the shortest possible route and include instructions for ADA accessible paths.
We can include additional features to support wayfinding, such as a function that sends directions straight to a user’s smartphone. We can even develop a mobile app that allows users to track their locations throughout the facility in real-time.
Wayfinding Solutions From Oppna Digital
At Oppna Digital, every wayfinding solution we create is completely customized, with additional features tailored to your business objectives. We approach every solution with a focus on great UX and UI design that adheres to your brand standards.
Check out some of our work with airports here, then give us a call at 651.237.5677 to get started with your demo!