Back to the Office Grind? How Digital Wayfinding Can Help Boost Employee Engagement
For many people who were forced to work from home when the pandemic hit, the idea of heading back to the office full time is pretty off-putting. And for others, heading back to the office grind is a welcome change from the humdrum of everyday home life.
The stark difference between these two types of employees might create some waves as your business gets back into the swing of daily office life. Fortunately, digital wayfinding can help smooth the transition and encourage a long-term boost in employee engagement. How? Read on to find out.
Influencing Behavior
Recent research has found that the visual cortex of a person’s brain can make decisions much like the areas of the brain that are tasked with “higher-level” thinking. So what better way to influence staff and visitor behavior than displaying engaging visuals?
When a company event is on the horizon and you’d like to boost attendance and engagement, use your digital wayfinding solution to display messaging that encourages RSVPs. When there’s a staff-wide contest going on, use your digital solution to display messaging to boost engagement and participation.
Engaged employees are more productive and efficient, they stay at your company longer, they have fewer on-the-job accidents, and most importantly, they help make your business more profitable. If you can help increase engagement with a multi-functional digital tool, why not take advantage of the opportunity?
Relieving Frustrations
One of the greatest annoyances of working in a large facility or on a large corporate campus is navigation. And while static signage might help staff and visitors to a certain degree, it’s not nearly as functional or helpful as its digital counterpart.
Digital wayfinding and signage solutions, on the other hand, can help alleviate navigational frustrations by clearing outlining an exact path to each person’s destination. With turn-by-turn directions and text-to-phone capabilities, both staff and visitors can more easily locate workspace, conference rooms, even restrooms.
Digital wayfinding makes the office navigation process less frustrating and ultimately, more fun and engaging.
Mission and Brand Reinforcement
Digital wayfinding screens throughout your building can be used to remind staff of why they do what they do. And more importantly, remind them of the purpose of their daily work — that they’re part of a greater mission that’s doing something good in the world.
You can display your company logo, taglines, and other inspiring messages to drive employee engagement with your brand and organizational mission. Custom UI and UX design can easily capture your company culture and style, reinforcing alignment with the company mission and inspiring great work.
Curious what else digital wayfinding can do for your office? Check out these innovative ways you can use the technology on your corporate campus.
Ready to Implement Corporate Wayfinding Solutions?
At Oppna Digital, we provide end-to-end digital solutions for large-scale businesses in multiple markets. If you’ve been looking for ways to boost employee engagement and improve the look, feel, and navigation of your corporate campus, let us show you how digital wayfinding can make a profound difference. To learn more, feel free to request a demo, contact us online, or give us a call at 651-237-5677.