How Digital Signage and Mobile Integration Improve Customer Engagement

With the ever-increasing popularity of eCommerce, increasing customer engagement is often a challenge for brick-and-mortar businesses. Since many shoppers wander around with eyes glued to their phones, why not take advantage of their reliance on technology? If you’re a retailer, digital signage and mobile integration help you connect with your customers—even if their eyes are glued to a screen. At Oppna Digital, we’re committed to helping businesses streamline their operations, connect with their audiences, and ultimately, increase their revenue. Here are just a couple of ways our technology can help:

Expand Your Digital Footprint

In today’s digital world, the most successful businesses—retailers, in particular—are melding physical and digital experiences to create omnichannel experiences for their customers. If you’re looking to expand your digital footprint from your brick-and-mortar location, digital signage and mobile integration accomplish this objective by helping your business:

• Draw in customers via digital displays and mobile advertising
• Tell a comprehensive brand story, without the space constraints of print advertising
• Boosting sales through promotions and upsells
• Enrolling customers in loyalty programs
• Integrating online social proof into your in-store digital advertising

According to consumers, digital signage is convincing: 68% of customers claim interactive advertising would convince them to purchase an advertised product. Moreover, a whopping 44% percent reported digital signage would likely convince them to purchase an advertised product over the product they initially planned to buy.

It’s not uncommon to see in-store shoppers searching for social proof via online reviews and social media posts. Rather than watching your customers shop, eyes-glued-to-phone, you can give your patrons a unique and impressive experience by displaying this information in-store.

Proximity Marketing

Proximity marketing allows your business to be in the right place at the right time—all the time. Beacon technology utilizes Bluetooth signaling to recognize when customers are in close proximity to a business. With your customers in close range, you can send highly targeted messaging and promotions to hundreds, even thousands, of people each day.

Beacon-enabled apps also allow businesses to better understand their customers’ buying patterns, demographics, and purchase history to better tailor their advertising approach. You can also leverage this technology to upsell and cross-sell customers based on recent buying patterns or even proximity to a specific product. Relevant messaging tailored to individual buying patterns helps educate and engage your customers while boosting sales.

Interactive Digital Signage and Mobile App Integration Experts

At Oppna Digital, we help business owners improve their customer experience and engagement via interactive, custom technology. Whether you’re looking to integrate interactive wayfinding technology or need to develop a mobile app for your business, our expert team is here to help. We strive to provide comprehensive, big-picture solutions to increase customer loyalty and business revenue. For more information about our services, give us a call at 651-237-6577, or you can request a free demo here.