5 Reasons Hotels Are Investing in Wayfinding Mobile Solutions
Remember the days of traveling without a smartphone? Arriving at the hotel, asking the front desk for restaurant
recommendations, and grabbing tourist pamphlets in the lobby. Nowadays, these forms of wayfinding seem like a lost
The reality of traveling today is that travelers are more equipped than ever before to navigate their way around new
cities. In fact, research shows that 81% of travelers consider their smartphones to be the
most important travel companion.
This is why more hotels are continuing to invest in innovative wayfinding mobile
solutions to accommodate this technological dependency and cater to their guests’ navigational needs.
Hotels have always been a waypoint of sorts for travelers, but with the rise of digital wayfinding solutions, they need to be more than
merely a lavish sanctuary.
Thanks to hotel wayfinding apps,
travelers now expect hotels to provide real-time wayfinding services so they can easily find their way around town
and explore desired amenities. As a result, hotels need to invest in wayfinding services to stay competitive in
today's travel industry.
From providing more personalized traveling experiences to directly delivering branded content, here are five reasons
why more hotels are investing in wayfinding mobile solutions than ever before.
1. Self-Service Wayfinding
In this golden age of technology, hotels need to provide guests with more self-service options to satisfy their
preferences for independence. By allowing guests to navigate their own way around using hotel-branded digital maps
on their devices, hotels can not only appease their clients' needs, but also reduce strain on their staff.
With self-service wayfinding apps, guests can access wayfinding services 24/7 without having to wait for assistance
from a receptionist or concierge.
2. Downloadable Branded Content
Part of what makes any stay at a hotel memorable is how brands can provide a one-of-a-kind hospitality experience no
other competitors can replicate. By investing in mobile wayfinding apps (or integration of wayfinding to an existing
app), hotels can give their guests a more interactive wayfinding experience.
Offer downloadable branded content, such as
local restaurant guides, activity itineraries, tourist attraction recommendations, and so much more.
3. Personalized Wayfinding Experiences
It’s incredible how much hotels can learn about their guests’ interests and preferences through
performance analytics captured by their wayfinding app usage.
By utilizing data collected through wayfinding technology, hotels can provide personalized wayfinding experiences
based on previous locations and search inquiries, catering to each guest's individual passions and needs.
When guests feel they’re being personally courted by a hotel, they’ll certainly feel more inclined to
come back and stay again next time they’re in town!
4. In-App Branding
The in-app branding opportunities provided by wayfinding apps should not be overlooked. Hotels can use wayfinding
mobile solutions to generate promotional QR codes that link back to their website (or a partner’s site) when
They can also encourage users to enroll in membership or reward programs, so hotels can stay connected with previous
customers long after they check out.
5. Increased Customer Satisfaction
In today’s world of traveling and technology, expectations are higher than ever. By offering mobile wayfinding
solutions, hotels can ensure their customers are able to easily navigate around their premises and find the right
places quickly and efficiently.
This way, hotels can provide a better user experience and ultimately lead to higher customer satisfaction ratings.
Wayfinding App Development From Express Image Digital
There are dozens of ways that wayfinding apps benefit hotels while adhering to customers' needs. At Express Image
Digital, we can help hotels install the latest digital wayfinding technology to stay ahead of their competition and
exceed guests’ expectations.
From digital signage solutions to mobile app development,
contact Express Image Digital today to learn more
about all of our wayfinding services!