How to Use Wayfinding Routes to Optimize Ad Displays
Digital wayfinding — the name is a dead giveaway of its most prominent capability: wayfinding. But beyond their ability to help guests navigate facilities efficiently, digital wayfinding kiosks offer a number of surprising advantages for operators.
One of the most useful perks of implementing digital wayfinding in your facility is the ability to use the technology to optimize your ad displays. Read on to learn how you can use wayfinding kiosks and data to improve the likelihood that guests will interact with and remember your advertising.
Prominently Display Digital Advertising
How many billboards and large signage displays do you see on your daily commute? Better question: how many of them do you actually remember? Studies have shown that despite the fact that viewers may not actually be paying close attention to a billboard, they’re actually quite an effective form of advertising. They’re even more effective when they’re digital.
Let’s say you’re driving along and see two billboards on the side of the freeway. One is static and one shifts images every 10 seconds or so — which one is more likely to catch your attention? Yep, the digital one.
The same idea applies to the advertising inside your facility. Digital signage catches guests’ attention. Static signage does too, but not to the same extent. That’s why making the switch to digital advertising is such a powerful move for encouraging guests to interact with and remember your ads. With pixel-perfect animation, custom UX and UI design, and near-endless integrations, you can create a unique advertising experience your customers won’t find anywhere else. And something’s unique, people remember.
Track Touches, Routes, and Consumer Data
Digital wayfinding software offers far more in the way of functionality than navigation and ad displays. The technology is capable of tracking guest data, so you can use that information to your advantage. What can you track? Things like:
● Heavily trafficked routes throughout your facility
● Screen touches
● Guest demographics
● A variety of other consumer behaviors, depending on your custom software design
Using this data, you can optimize your ad displays to increase the likelihood that they end up in front of the right demographic at the right time. And, because digital wayfinding software can also be used to advertise to consumers on their preferred channels — even when they’re not inside your facility — you can keep your ads in front of the right eyeballs indefinitely.
Ready to Enhance Your Advertising With Digital Wayfinding Solutions?
If you’re ready to discover how digital wayfinding software and kiosks can enhance your guest experience and drive additional revenue in your business, let our team at Oppna Digital show you. As an end-to-end digital solutions provider, we specialize in helping businesses improve their operations through the power of fully customized technology. To learn more about how we can help you, schedule a demo, give us a call at 651-237-5677, or send us a message, and we’ll be in touch.