How Does Digital Signage Impact the Customer Journey?
When you walk into any given retail store, what do you consider to be your customer process? Are you there to carry out a mission or embark upon an adventure? Do you prefer to shop in isolation or are you eager for input or guidance? Does your shopping environment ultimately sway your decision to make a purchase, or is customer service the deciding factor in pledging your consumer support?
The truth is every customer has their own motives, preferences, and above all, journey when it comes to their shopping experiences. But regardless of consumer interests, what’s important is that your business has the resources, features, and functions to guide and assist each and every customer as they embark on their retail expedition.
In recent years, interactive digital signage software has emerged as a key contributor to impacting customer experience. This makes total sense, when you consider all of the following digital signage statistics:
● Digital displays capture 400% more views than static displays
● Digital signage has an average recall rate of 83%
● Digital signage has a 47.7% effectiveness rate on brand awareness
● After three days, consumers retain 65% of visually presented information
As you can see, there’s a correlation between visual engagement and consumer retention. That is to say that the more opportunities consumers have to engage with interactive visual content, the more likely they’ll retain specific information, experiences, and emotions regarding your business and brand.
So how specifically does digital signage technology affect the general customer experience? Let’s break down some of the ways digital signage displays are making a significant impact upon the customer journey.
Spark Curiosity
Curiosity is the driving force behind essentially any retail store visit, and nothing captures attention quite like a dazzling digital signage display that creates intrigue with customers. But in order to spark curiosity with consumers, you need a comprehensive digital signage display that utilizes effective content management strategies. A few interactive content ideas to entice your customers include:
● Product or service demonstration videos
● Testimonial or explainer videos
● Promotional offer displays
● QR codes
● Social media dashboards
● Branded animations
● Infographic displays
Strong visual elements combined with intriguing, interactive content will always do wonders for sparking curiosity with your brand and business.
Engage With Your Brand
Nowadays, you don’t just want your customers to walk into your store, make their purchase, and call it a day. You want them to connect with your business on a personal level, providing them with a customer experience that keeps your brand on their mind even when they’re nowhere near your store.
Digital signage displays allow consumers to engage with your brand, whether it’s learning your company’s story or message, or signing up for exclusive offers and promotions. From encouraging customers to join your company’s rewards program to incentivizing a social media follow with a one-time discount, promoting brand engagement is one way digital signage displays nurture and direct the customer journey.
Take Action
The easier you make it for customers to take action with making a purchase or enlisting your services, the more positive experience you can expect your customers to have. Digital signage displays are intended to accommodate your clientele in any way, shape, or form.
Whether it’s self-checkout, inventory updates, customer assistance, product descriptions, contact information, etc, these examples of Calls-to-Actions should be incorporated into your digital signage designs and content to help aid and conclude the customer journey.
Guide Your Customers’ Journeys With Oppna Digital
At Oppna Digital, we work with all of our clients to create custom digital signage solutions that are designed to complement their customers’ journeys. From digital wayfinding maps to interactive kiosk stations, our strategies are intended to enhance customer experience and help your clientele better engage with your brand.
Contact us today to get started on your custom digital signage strategy!